Raunas Lauktehnika Ltd. is founded in 1992. Back then the company was into the business of repairing agricultural machinery - generally tractors. In 1995 along with the basic sphere RL begun manufacturing products of ornamental metalwork and furniture of combined metal and wood and metal and glass. Opportunity to supply for the Benelux countries, France, Germany, Spain, England, USA, and Canada by establishing partnership with a Belgian wholesale company soon presented itself. Later on, other forms of cooperation in those markets developed, and direct contacts came to be signed.
Experience in the foreign markets and attained understanding of their demand led to participation in the international exhibition-fair “spoga+gafa ” in Cologne for the first time in 2001. The event proved to be fruitful, making RL's export territory expanded considerably, and encouraged company's annual participation in it, which now has become a tradition and means of acquiring clients and partners as well as knowledge. Persistent collaboration and successful communications connected us to partners in Northern Europe: Sweden, Estonia, Finland, and Denmark. Occasional business with Italy, Japan came our way, as well. EU structural funds has had a good deal of support to our first steps in the foreign markets in the previous decade, and RL look forward to continuing the cooperation onward.
Interest in our products does not escape the local market of Latvia either. Initial marketing strategies involved deliveries of cataloged articles to several of retailers around the country and accepting custom design orders in HQ in Rauna. Later, "LV Centre" services got employed in distribution of products in the domestic market.
According to consumers’ interests and needs, at the end of 2001, we decided to open a separate business structure away from HQ and closer to the buyer - shop-salon RL in Riga, capital of Latvia. Successful long-term collaboration with Raunas ceplis - manufacturer of earthenware and pottery products - and established connections with a Swedish partner in the artificial flowers and plant's industry secured RL's position in the market.
As a result, on February 2002 the shop-salon RL in Riga first greeted its customers. Its interior from the very beginning serves as a good example of correlation between local (Raunas Ceplis) and foreign (Egypt) pottery, glassware, vibrant-looking artificial flowers and plants, and metalwork, combined with glass and wood in authentic harmony, presenting ways and means of adorning gardens and rooms of various households. Likewise, clients with very individual ambitions in minds has thus obtained a way of acquiring the execution of these ideas.
Though several large wholesalers distribute of our products in Latvia, the larger share of out local market reaches us with the store's RL participation as an intermediate. Great deal of spreading the word about the company and its contacts is done by taking participation in local exhibitions (HOME.APPARTMENT, e.g) in Riga. Thus we make ourselves in a phone number's or e-mail letters reach from the people with a desire of living in a more aesthetic and neat environment, which is undoubtedly the credo of RL.